Brand Strategy Form

Let’s Dive Into the Heart of Your Brand

⏳ Approx. 45-60 minutes

Get Deep: Your Brand’s Story Awaits

Take a moment to reflect on the essence of your brand. This form is designed to uncover the deeper story, values, and purpose behind what you do. Get comfortable, take your time, and let’s explore what makes your business truly unique.

KEY TOPICS

Your Brand's Story

Mission and Purpose

Core Values

Target Audience

Golden Circles Exercise 🔄

Brand Story 📖

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward

Discover Your Why, How, and What

At Define Me, we help brands find their ‘why’ and bring it to life with clarity and purpose. This exercise, inspired by Simon Sinek’s book "Start With Why," is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

Why do you do what you do?

📌 Things to Consider

☑️ What personal experiences or challenges motivated you to create your business?

☑️ Was there a specific moment or event that inspired you to take action?

💡 Inspiration

☑️ Turning a hobby into a career after realizing a gap in the industry.

☑️ Wanting to create a solution that didn’t exist when you needed it.

☑️ Following a lifelong passion for creativity, innovation, or making an impact.

Please specify an answer

"Passion is energy. Feel the power that comes from focusing on what excites you."

– Oprah Winfrey

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Brand Story 📖

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

Why do you do what you do?

"In a gentle way, you can shake the world."

– Mahatma Gandhi

Leader of the Indian Independence Movement and Advocate for Nonviolence

📌 Things to Consider

☑️ What inspires you to do the work that you do?

☑️ What drives your passion for your business or brand?

💡 Inspiration

☑️ "I do what I do because I love helping people find clarity in their branding and feel confident about their business identity."

☑️ "I’m driven by the desire to create beautiful, functional websites that help small businesses grow and succeed."

☑️ I want to empower my clients to achieve their goals and feel confident in their abilities through my coaching services."

☑️ "Helping others live healthier lives motivates me every day—it’s about making a real difference."

Please specify an answer

"We guide brands to uncover their true identity and create a connection that lasts."

– Oprah Winfrey

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Brand Story 📖

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

How do you help your clients?

📌 Things to Consider

☑️ What specific steps or methods do you follow to achieve results for your clients?

☑️ How does your process or approach make your services unique?

💡 Inspiration

☑️ "I take a collaborative approach, working closely with clients through weekly check-ins and custom action plans to ensure their goals are being met."

☑️ "My process involves a discovery call to deeply understand client needs, followed by a tailored strategy that combines SEO optimization and engaging web design."

☑️ "I prioritize clear communication and transparency, providing regular updates and actionable steps throughout every stage of the project."

☑️ "I use a data-driven approach to identify gaps and opportunities, ensuring clients see measurable improvements in their online presence."

Please specify an answer

"We guide brands to uncover their true identity and create a connection that lasts."

– Oprah Winfrey

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Brand Story 📖

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

What do you do to help others?

📌 Things to Consider

☑️ How does your work positively impact others?

☑️ What value do you provide to your clients or community?

💡 Inspiration

☑️ "I help others by providing clarity and confidence through branding that feels authentic and purposeful.""

☑️ "I design tools and resources that make life easier for entrepreneurs, saving them time and stress."

☑️ "I support my clients in developing healthy habits that lead to long-term success in their personal and professional lives."

☑️ "I empower women to feel confident and supported with products designed for their unique needs."

Please specify an answer

"We guide brands to uncover their true identity and create a connection that lasts."

– Oprah Winfrey

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Nice Work! 🎉

We’ve just scratched the surface of your brand’s foundation.

What’s Next? 🚀

Your Mission
Your Vision
Your Core Values
Your Brand Personality
Your Target Audience

How to Prepare for This Section 🧘‍♀️

Don’t overthink it. Your first instincts are often the most authentic.
Be honest. There’s no right or wrong answer—it’s your brand, your story.
Think big-picture. Focus on what matters most to you and your audience.
Take your time. This is a chance to explore, not rush.

"I am proud to be a part of Heycraft's team, where safety and teamwork are the top priorities."

– John Doe

Your Mission 🎯

Core Purpose and Mission 🎯

What is your business’s mission?

"People don’t buy what you do; they buy why you do it."

– Simon Sinek

Author and Leadership Expert

Your brand mission is a simple, clear statement that explains what you do and why you do it. It’s the foundation for your business and something you can use in your marketing to communicate your purpose to your audience

Things to Consider

What is your business’s purpose beyond making a profit?
How do you hope to make a difference for your clients or industry?

Inspiration

Empowering individuals to feel confident and accepted in their own skin.
Helping businesses find affordable tools to reach their fullest potential.
Inspiring health-conscious choices in local communities.

📌 Things to Consider

☑️ What motivated you to start your business?

☑️ How do you hope to make a difference for your clients or industry?

☑️ Why are you different? (be honest)

💡 Inspiration

☑️ "To empower small business owners by providing affordable and impactful branding solutions that help them thrive in competitive markets."

☑️ "To create innovative, eco-friendly products that inspire people to live sustainably and protect the planet."

☑️ "To support individuals in achieving their fitness goals by offering personalized training programs that focus on health, wellness, and balance."

☑️ "To help women feel confident and supported through inclusive and empowering fashion."

Please specify an answer

“Clear communication is the backbone of every successful project!”

Your Vision 👀

Core Purpose and Mission 🎯

What is your vision for your business?

This is your chance to dream big! Think about where you’d love to see your business in one or two years. Imagine your ideal workday—what would you be doing more of? What would you be doing less of? Consider your goals for growth, financial success, and the kind of impact you want to make. Let your vision reflect your passion and purpose, and don’t be afraid to aim high.

📌 Things to Consider

☑️ Your Dream Workday: What tasks energize you, and what do you want to delegate or avoid altogether?

☑️ Future Growth: Where do you see your business in terms of size, reputation, and offerings?

☑️ Impact: What difference do you want your business to make for your clients or community?

☑️ Revenue Goals: What would financial success look like, and what steps could get you there (e.g., increasing prices, launching new services)?

☑️ Long-Term Aspirations: Do you envision expanding, launching new products, or becoming an industry leader?

💡 Inspiration

☑️ "To become a leader in sustainable fashion, offering eco-friendly designs that inspire conscious consumerism."

☑️ "To empower 1,000 small businesses annually with branding solutions that help them succeed in competitive markets."

☑️ "To build a strong online presence that generates consistent leads through e-learning courses, a blog, and a podcast."

☑️ "To open a physical storefront where clients can experience my products in person while maintaining a thriving e-commerce platform."

☑️ "To be recognized as a thought leader in coaching, offering one-on-one mentoring, webinars, and a best-selling book."

☑️ "To create a design studio that’s known for crafting memorable, timeless brands for creative entrepreneurs."

Please specify an answer

Become an award-winning agency
Help children entrepreneurs
Launch an online course
Host workshops and events
Stay true to core values

“Clear communication is the backbone of every successful project!”

Brand Personality 🎭

Are there any traits or qualities you’d prefer to avoid in association with your brand?

📌 Things to Consider

☑️ Are there any words, traits, or impressions you want to ensure your brand never conveys?

☑️ What characteristics would feel out of place or misaligned with your brand?

💡 Inspiration

Traits to Avoid Examples:

“We don’t want to feel cold or impersonal—our audience values warmth and empathy.”

“Avoid anything too trendy or flashy; we’re aiming for timeless and professional.”

“Our tone should never be pushy or overly aggressive.”

“We don’t want to appear boring or uninspired. Creativity is important to us.”

“Avoid jargon-heavy language; we want to be approachable and clear.”

Please specify an answer

Target Audience 🎯

Who is your main audience?

"Knowing your audience is key to communicating value effectively."

– Jeff Bezos

Founder of Amazon and Blue Origin

Understanding your audience is key to creating a brand that connects. Tell us about who your business is speaking to.

📌 Things to Consider

☑️ Are they young professionals, families, or students?

☑️ What are their hobbies, careers, and lifestyles?

💡 Inspiration

☑️ Examples: Young professionals passionate about sustainable living; Families seeking health-conscious products; Small business owners in need of affordable solutions.

Gender

Please choose an option

Male

Female

Age Range

Interests/Preferences

Please specify an answer

“Clear communication is the backbone of every successful project!”

Target Audience 🎯

How would you like customers to feel when interacting with your brand?

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

– Maya Angelou:

Poet, Author, and Civil Rights Activist

(Option to select and/or type in response)

Tone of Voice 🎤

How formal or casual do you want your brand’s voice to feel?

Tone of Voice 🎤

Are there specific words or phrases you frequently use or want to include in your brand’s voice?

📌 Things to Consider

☑️ How you want people to feel when they hear or see your brand’s language.

☑️ Think about words that reinforce your brand’s tone (e.g., fun, professional, innovative).

💡 Inspiration

Taglines or Key Phrases: “Empowering your potential” | “Designed for the bold” | “Sustainable solutions, lasting impact”

Adjectives or Descriptive Words: Innovative, reliable, approachable, premium, creative, efficient, sustainable, bold, fun, thoughtful

Action-Oriented Language: Achieve, inspire, elevate, build, grow, connect, transform, thrive, discover

Customer-Focused Terms: You, your journey, tailored for you, we’re here to help, crafted with you in mind

Brand-Specific Language: Unique terms, names, or references specific to your business (e.g., product names, community nicknames like “Brand Ambassadors”)

Please specify an answer

"Great branding is the art of aligning what you want people to think about your company with what they actually do think."

– Jay Baer

Marketing Strategist and Author of Youtility

Tone of Voice 🎤

Are there any tones or styles you want to avoid?

📌 Things to Consider

☑️ Think about your industry: Are there overused or generic tones in your field you’d like to avoid?

☑️ Your audience’s expectations: What types of communication would feel off-putting or mismatched for them?

☑️ Your brand’s personality: Does your brand lean casual, but a formal tone feels wrong? Or vice versa?

☑️ Negative impressions: Have you ever seen a brand message or tone that felt pushy, overly technical, or disingenuous?

💡 Inspiration

Tones to Avoid Examples:

“We want to avoid overly formal or jargon-heavy language—it feels too distant for our audience.”

“Avoid anything overly playful; it doesn’t match the seriousness of our services.”

“We don’t want to come across as aggressive or salesy in our tone.”

“Corporate or robotic tones are not aligned with our approachable brand.”

“Avoid trendy slang or phrases that might not resonate with a professional audience.”

Please specify an answer

You’ve done an incredible job reflecting on your mission, vision, and values.

You’re Crushing It! 🎉

You’ve done an incredible job reflecting on your mission, vision, and values.

Up Next: Your Brand Story

Your brand story is all about you—the journey, challenges, and triumphs that make your business unique. Especially for smaller businesses, adding a personal touch can help you connect with your audience on a deeper level.

Think of it as a chance to share 📖

Be Relatable

Share your experiences, challenges, and moments your audience can connect with.

Be Inspirational

Highlight your passion, growth, and the purpose behind your brand.

Be Helpful

Show how your journey shapes the way you help and serve your clients.

Be Authentic

Stay true to your voice and experiences—your story doesn’t have to be perfect to be powerful.

Brand Story 📖

Why did you start your business, and what sparked your initial passion?

"Passion is energy. Feel the power that comes from focusing on what excites you."

– Oprah Winfrey

Media Mogul, Philanthropist, and Global Inspiration

📌 Things to Consider

☑️ What personal experiences or challenges motivated you to create your business?

☑️ Was there a specific moment or event that inspired you to take action?

💡 Inspiration

☑️ Turning a hobby into a career after realizing a gap in the industry.

☑️ Wanting to create a solution that didn’t exist when you needed it.

☑️ Following a lifelong passion for creativity, innovation, or making an impact.

Please specify an answer

“Clear communication is the backbone of every successful project!”

Brand Story 📖

Are there unique skills, certifications, or methods you bring to the table?

💡 Inspiration

Industry-Specific Expertise: E.g., Certified Financial Planner (CFP), Licensed Real Estate Broker, Certified Yoga Instructor

Advanced Certifications: E.g., Google Ads Certification, Project Management Professional (PMP), Six Sigma Black Belt

Technical Skills: E.g., Data Analysis, SEO Strategy, Coding in Python, Shopify Development

Creative Talents: E.g., Graphic Design, Video Production, Copywriting Expertise

Proprietary Methods: E.g., A signature coaching framework, a unique design process, or a specialized consultation strategy

Specialized Training: E.g., Trauma-Informed Care, Leadership Coaching Certification, UX/UI Design

Hands-On Experience: E.g., Over 10 years of experience in product development, managing multimillion-dollar campaigns, scaling startups

Unique Approaches or Perspectives: E.g., Blending Eastern and Western medicine techniques, integrating technology into traditional practices, storytelling-based marketing

Technical Certifications: E.g., AWS Certified Solutions Architect, Salesforce Certification, HubSpot Certification

Language or Cultural Expertise: E.g., Fluent in multiple languages, cultural consulting for global markets

Drop your file here or click

Accepts png, jpeg, pdf

...and/or

Please specify an answer

“Clear communication is the backbone of every successful project!”

Brand Story 📖

What lessons have you learned that shaped your business?

"Challenges are what make life interesting; overcoming them is what makes life meaningful."

– Joshua J. Marine

Author and Motivational Speaker

📌 Things to Consider

☑️ Were there any pivotal challenges that taught you essential skills or insights?

☑️ What feedback or experiences have most influenced how you run your business?

☑️ How have your successes and failures shaped your approach to growth and leadership?

💡 Inspiration

☑️ Learning the importance of adaptability after facing unexpected industry changes.

☑️ Discovering that customer feedback is invaluable for refining your products or services.

☑️ Realizing the power of collaboration or delegation in scaling your business.

☑️ Understanding that authenticity and purpose resonate most with your audience.

Please specify an answer

“Clear communication is the backbone of every successful project!”

Brand Story 📖

Who or what has influenced your brand the most?

📌 Things to Consider

☑️ Was there a mentor, individual, or organization that inspired your approach?

☑️ Did a personal experience, challenge, or insight shape your brand’s values?

☑️ Are there specific brands, movements, or trends that guided your creative direction?

💡 Inspiration

☑️ A family member or friend whose values or support shaped your vision.

☑️ A memorable event or experience that sparked the idea for your brand.

☑️ A competitor or leader in your industry that showed you what’s possible.

☑️ A global or cultural trend that helped define your brand’s purpose or aesthetics.

Please specify an answer

"Challenges are what make life interesting; overcoming them is what makes life meaningful."

– Joshua J. Marine

Author and Motivational Speaker

“Clear communication is the backbone of every successful project!”

Brand Story 📖

What moment or milestone are you most proud of in your business journey?

📌 Things to Consider

☑️ Was there a specific achievement that validated your hard work and vision?

☑️ Did you overcome a major challenge or obstacle to reach this milestone?

☑️ How did this moment impact your business and personal growth?

💡 Inspiration

☑️ Reaching a revenue goal or hitting a significant sales milestone.

☑️ Launching a product or service that received exceptional feedback or success.

☑️ Expanding your team, opening a new location, or growing your audience.

☑️ Receiving an award, recognition, or heartfelt feedback from a client or customer.

Please specify an answer

"Challenges are what make life interesting; overcoming them is what makes life meaningful."

– Joshua J. Marine

Author and Motivational Speaker

“Clear communication is the backbone of every successful project!”

Brand Story 📖

How do you hope your story inspires your audience or clients?

📌 Things to Consider

☑️ What values or lessons do you want your audience to take away from your journey?

☑️ Are there challenges you’ve faced that resonate with their struggles?

☑️ How does your story align with your brand’s mission and the impact you aim to create?

💡 Inspiration

☑️ Encouraging others to persevere through setbacks by sharing how you overcame yours.

☑️ Inspiring confidence in pursuing dreams by showing the results of your hard work.

☑️ Highlighting the importance of authenticity and staying true to one’s vision.

☑️ Demonstrating that success is attainable through relatable, actionable steps.

Please specify an answer

"Challenges are what make life interesting; overcoming them is what makes life meaningful."

– Joshua J. Marine

Author and Motivational Speaker

“Clear communication is the backbone of every successful project!”

🎉

You’re almost there!

Just one more section to go!

This next step will focus on your competitors and inspiration, helping us better understand your unique edge. You'll need to open up a new tab in your brower during this section.

What to Expect

Competitor Analysis

We’ll ask you to list your top 3 competitors or websites that inspire you.

Uniqueness Discovery

Help us uncover what makes your brand truly stand out.

Your Strengths

Identify the top three strengths or advantages your brand has over competitors.

You’re almost there!

Just one more section to go! 🎉

This next step will focus on your competitors and inspiration, helping us better understand your unique edge. You'll need to open up a new tab in your brower during this section.

What to Expect

Competitor Analysis

We’ll ask you to list your top 3 competitors or websites that inspire you.

Uniqueness Discovery

Help us uncover what makes your brand truly stand out.

Your Strengths

Identify the top three strengths or advantages your brand has over competitors.

Core Purpose and Mission 🎯

Don’t overthink it. Your first instincts are often the most authentic.
No data fragmentation
Unlimited data analysis
Affordable pricing
Last but not least...

"In a gentle way, you can shake the world."

– Mahatma Gandhi

Leader of the Indian Independence Movement and Advocate for Nonviolence

“Clear communication is the backbone of every successful project!”

Competitive Landscape 🌍

List your top 3 competitors or websites that inspire you

Who do you see as your biggest competitors, or which websites capture the look and feel you admire?

Website:

Please specify an answer

Website:

Please specify an answer

Website:

Please specify an answer

“Clear communication is the backbone of every successful project!”

Competitive Landscape 🌍

What makes your brand unique compared to your competitors?

📌 Things to Consider

☑️ Think about how their messaging, visuals, and customer engagement compare to what you envision for your brand

☑️ Highlight the distinctive strengths or attributes that set your brand apart.

Please specify an answer

“Clear communication is the backbone of every successful project!”

Unique Selling Proposition (USP) ⭐

List your top three strengths or advantages over your competitors:

📌 Things to Consider

☑️ Think about what truly sets your brand apart.

💡 Inspiration

☑️ Offering a rare or specialized service.

☑️ Commitment to sustainable practices.

☑️ Client-centered approach with exceptional follow-up.

Strength 1:

Please specify an answer

Strength 2:

Please specify an answer

Strength 3:

Please specify an answer

Great Work! 🎉

You’ve just laid down the foundation of an incredible brand story! We know some of those questions were a little deep, but each answer helps us bring your brand to life with heart, purpose, and unique style. Onward!

Wow, thank you so much for taking the time to pour your heart into this form.

Every detail you’ve shared helps us see your business the way you do—its purpose, its passion, and its potential.

We’re so excited to take this journey with you and can’t wait to create something that feels exactly right for you and your brand. Here’s to the start of something amazing!

Brand Strategy Form

Let’s Dive Into the Heart of Your Brand

⏳ Approx. 45-60 minutes

Get Deep: Your Brand’s Story Awaits

KEY TOPICS

Golden Circles Exercise 🔄

Discover Your Why, How, and What

Discover Your Why, How, and What

Why do you do what you do?

"Passion is energy. Feel the power that comes from focusing on what excites you."

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Discover Your Why, How, and What

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

Why do you do what you do?

"In a gentle way, you can shake the world."

Leader of the Indian Independence Movement and Advocate for Nonviolence

"We guide brands to uncover their true identity and create a connection that lasts."

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Discover Your Why, How, and What

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

How do you help your clients?

"We guide brands to uncover their true identity and create a connection that lasts."

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Golden Circles Exercise 🔄

Discover Your Why, How, and What

Discover Your Why, How, and What

This exercise, inspired by Simon Sinek’s book Start With Why, is designed to help you uncover the foundation of your brand. It’s not about results or goals—it’s about the deeper motivation, purpose, and uniqueness that drive your business forward.

What do you do to help others?

"We guide brands to uncover their true identity and create a connection that lasts."

Media Mogul, Philanthropist, and Global Inspiration

“Clear communication is the backbone of every successful project!”

Nice Work! 🎉

What’s Next? 🚀

How to Prepare for This Section 🧘‍♀️

"I am proud to be a part of Heycraft's team, where safety and teamwork are the top priorities."

Your Mission 🎯

What is your business’s mission?

"People don’t buy what you do; they buy why you do it."

Author and Leadership Expert

“Clear communication is the backbone of every successful project!”

Your Vision 👀

What is your vision for your business?

“Clear communication is the backbone of every successful project!”

Your Core Values ❤️

What are your brand’s core values?

Select ALL the ones that most resonate with what you do & why you do it.

"Without values at the core, business success is meaningless."

Former CEO of Hewlett-Packard and Author

“Clear communication is the backbone of every successful project!”

Brand Personality 🎭

How would you describe your brand’s personality?

Brand Personality 🎭

Are there any traits or qualities you’d prefer to avoid in association with your brand?

Target Audience 🎯

Who is your main audience?

"Knowing your audience is key to communicating value effectively."

Founder of Amazon and Blue Origin

Gender

Age Range

Interests/Preferences

“Clear communication is the backbone of every successful project!”

Target Audience 🎯

How would you like customers to feel when interacting with your brand?

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Poet, Author, and Civil Rights Activist

Tone of Voice 🎤

How formal or casual do you want your brand’s voice to feel?

Tone of Voice 🎤

Are there specific words or phrases you frequently use or want to include in your brand’s voice?

"Great branding is the art of aligning what you want people to think about your company with what they actually do think."

Marketing Strategist and Author of Youtility

Tone of Voice 🎤

Are there any tones or styles you want to avoid?